About Elite Hotels of Sweden Norastrom
Withstanding the test of time since the 1950s, Elite Hotels of Sweden is still the biggest, privately owned hotel chain in Sweden. Currently, it has more than 30 hotels throughout the country.
History was written when the Stockholm Student Union came up with the billion-dollar idea of making money off classrooms by offering them as hotel rooms during summer vacations. It took off as a Foundation, but about 20 years later, it became a private entity as SSRS Holding AB. Since then, the company has kept acquiring and building properties in Sweden.
In 1991, it officially rebranded as Elite Hotels of Sweden. Despite having a rocky start during the first few decades, the hotel chain remained committed to its vision, making it the successful company that it is today.
As it stays true to its name, Elite Hotels of Sweden guarantees a grand experience— whether guests are staying for business or pleasure. Be it for business conferences or the holidays, the company aims to make its customers feel at home with unparalleled relaxation.
Each property of Elite Hotels of Sweden has a story of its own and is a living art. All hotels under its name married elegance and modernity in terms of style. Of course, these hotels also pride with commendable Swedish hospitality that centers on comfort and satisfaction.
