About Soho Boutique Hoteles Alora
Soho Boutique Hotels is a hotel chain located in some of the top destinations in Spain such as Cordoba, Granada, Malaga, Cáceres, and Salamanca. All of its properties are renovated old buildings that create a perfect blend of functional and modern decorations with traditional features.
The chain managed by Gonzalo Armenteros and Antonio Gordillo aims to end the year 2019 with over 2000 rooms in 41 hotels. There are 12 new hotels in seven provinces slated to open this year including the Soho Boutique Opera & Spa. This is the chain’s second hotel in Madrid along with Soho Boutique Congreso. Another is Soho Boutique Sevilla in Seville, which will open its doors in the last quarter of 2019.
There are also expansionary plans set for its Salamanca properties with a new accommodation expected to open February next year. In Seville, rehabilitation works of the building that will house Soho Boutique Cathedral hotel already started January this year. The 65-room hotel which will open in the first half of 2020 has already raised over €4.5m($5.13 m) investments.
The hotel chain will also debut its first two properties in Cadiz province hopefully in the first quarter of this year. It hopes to double its turnover this year to €32m ($36m).