Prima Hotels is a mid- to high-range hotel chain in Israel based in Tel Aviv. It tags itself as a collection of lifestyle hotels that offer a diverse selection of unique travel experiences for their guests in all corners of Israel. Since its establishment in 1990 in Tel Aviv, it has expanded across the country and now has thirteen lifestyle hotels across seven cities in Israel, with focus on the top destinations of Jerusalem, Tel Aviv, Dead Sea, Tiberias, and Eilat. It had recently opened up two business hotels in the Central District.

The term lifestyle hotel is important, as Prima Hotel strives to deliver an authentically local and distinctively creative experience. This ranges from urban explorations in Tel Aviv to therapeutic renewal at the Dead Sea, from the southern desert beaches of Eilat to the northern Galilean hills of Tiberias, and spiritual and heritage journeys in Jerusalem. All these to deliver a unique Israel experience catering to diverse guests.

Prima Hotels also offer several amenities, which include walking and segway tours, business conference venues, dining and wining selections, and spa services. Each hotel hosts an average of 100 modern guestrooms inspired by its location, and is strategically located to offer guests the convenience of a central location without the hustle and bustle.