About P&V Holding Company La Martyre

Pierre and Vacances is a huge holdings company that focuses on real estate developmental projects and property management. Approximately, there are 51,000 properties currently operating under the Pierre and Vacances brand. It started out as a skiing resort village, Avoriaz that was brought about by the partnership between Gerard Bremond and Jean Vuarnet. By the next decade, the village gained some notoriety which led Bremond to officially adopt the Pierre and Vacances brand and started developing more resorts. The company soon after shifted into tourist services wherein guests can actually own properties inside the village resort at a reasonable cost. Owners received a small percentage from rental fees that enabled the company to expand to other ventures.

As the company grew, it soon acquired rival companies and even survived the economic crisis at that time. With its unyielding surge, it quickly learned to adapt new business models to cater to the current market demands. Pierre and Vacances specialized in developing real estate and renting them out properties to tourists. The strategic combination of tourism and hospitality and real estate development became their foothold in the market. The company eventually, dominated the tourism accommodation market. This includes subsidiaries, such as Pierre & Vacances Villages clubs, Pierre & Vacances Premium and Sunparks, just to name a few.